launches the Chow Down Challenge to feed 250,000 shelter dogs


27 June 2019
To support the 130,000(1) dogs taken in by UK shelters every year, - the pet wellbeing startup - is launching The Chow Down Challenge, a nationwide social media craze that will see 250,000 healthy meals being fed to shelter dogs across the UK by the end of the summer.

The Chow Down Challenge

Starting Monday June 24, Paws will challenge dog lovers to show their pup chowing down their favourite meal. For every mealtime moment shared online, Paws will feed a healthy meal to a shelter dog in the UK.

To get involved, people will need to:

  • Share a video, photo or GIF of their pup ‘chowing down’ their dinner to Facebook, Instagram or Twitter
  • Mention #BuyFoodGiveFood and @Paws
  • Nominate and tag 3 friends to keep the ‘bowl’ rolling

Neil Hutchinson, Founder of Paws, says: “In 2018 we launched a mission to tackle pet abandonment. Buy Food, Give Food is an initiative which helps the UK’s brilliant independent dog shelters, many of whom struggle to get funding and afford healthy meals for their dogs. We’re hoping that the Chow Down Challenge will spread the word even further about these unsung heroes, and we can’t wait to see what the nation's dog-loving community has to share. We know they will make a difference to those all-important meal donations, these amazing shelters and their brave dogs”.

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Buy Food, Give Food

With support for independent dog shelters baked into its business model,’s Buy Food Give Food initiative has already helped feed over 100,000 dogs. With every subscription order, Paws customers feed a healthy meal to a shelter dog in need. That’s a whopping £49,388 of bags of food donated. And next week, Paws will be launching the Chow Down Challenge across social media to further help reach their goal of feeding 250,000 meals to shelter dogs this summer.

Why get involved?

Paws is committed to tackling pet abandonment, and Buy Food Give Food is just the first step in that mission. By providing nutritious meals for shelter dogs across the UK, Paws customers help improve their health, happiness and chance of being rehomed.

Head over to for more information on their shelter network, plus handy tips on how you can get involved and show your support - from the Chow Down Challenge, to subscription orders, or even becoming an official Buy Food Give Food ambassador.

Stephanie Wenban, Paws Vet, says: “Dogs arriving in shelters can often have a range of issues, both physical and emotional, so it’s sometimes easy to overlook the importance of a good diet. Poor nutrition can lead to an increased susceptibility to disease, skeletal abnormalities, skin disease and even cancer. By donating high quality and nutritious food to shelters, we are able to improve the health and wellbeing of the dogs and allow shelters to focus their resources and rehoming efforts. Healthy dogs are happy dogs who are more likely to be rehomed!”.

Full details on the Buy Food Give Food campaign here: