The demonstrations will take place across all four days of Crufts 2026, held from 5–8 March at the NEC Birmingham, with sessions running directly from the Mutneys stand (Hall 4, Stand 138).
Mutneys Professional Pet Care has announced that it will be hosting two live dog grooming demonstrations each day throughout Crufts 2026, offering visitors the chance to watch award-winning groomers in action at the world’s greatest dog show.
Mutneys, a leading UK manufacturer and supplier of professional dog grooming products, is attending the prestigious event for its 29th year and will be showcasing a new stand, located in the central aisle of Hall four, next to Hall five.
Each day, two expert-led demonstrations will highlight a variety of grooming techniques and styles, hosted by award-winning dog groomers from across the UK. Visitors will be able to see specialist skills up close, ask questions and gain practical insights into professional grooming methods throughout the show.
The schedule includes demonstrations such as a Clipped Cocker session, Standard Poodle Coat Carving, Puppy Cocker Spaniel Handstripping, Poodle Styling in HCC (Historically Correct Continental), a Salon-Style Teddy Trim, a Bichon Frise groom and a Teddy Bear Trim with Donut Muzzle, delivered by respected grooming professionals and salon owners.
The live demonstrations are designed to be informative and engaging for both professional groomers and dog owners, forming part of Mutneys’ ongoing commitment to education within the grooming industry.
In addition to the demonstrations, visitors to the stand will be able to explore exclusive show offers across Mutneys’ full range of dog grooming products, including shampoos, scissors, blades, clippers, brushes and their popular Supertub bath.
Crufts attracts thousands of dog lovers, competitors and industry professionals each year, with over 500 trade stands and a packed programme of competitions, displays and expert advice.
A spokesperson for Mutneys Professional Pet Care said:
“We are so excited to be returning to Crufts for our 29th year and to bring daily dog grooming demonstrations to our stand. It’s a fantastic opportunity for groomers and pet owners alike to learn from some of the UK’s most talented professionals and see high-quality grooming techniques in a live environment.”
Where can I find Mutneys?
Visitors are encouraged to attend the demonstrations at Mutneys’ stand (Hall 4, Stand 138) throughout the four-day event.