Let’s hear it for the winners of our annual product awards, as voted for by Your Dog readers!


Editor's Picks
06 January 2023
And the winners are…

Best specialist food

Winner: Burns Sensitive Dry Dog Food Range

“Since our humble beginnings we have focused on a natural and holistic approach to pet food. While all our food is hypo-allergenic, Sensitive+ takes a boosted approach to allergies and intolerances. We want to ensure that every dog gets all the nutrients they need. Receiving this award is confirmation that the Sensitive+ range is as delicious and fulfilling as our Original!”

Veterinary surgeon and business owner John Burns MBE.


Highly commended: 

Arden Grange Sensitive Grain Free Ocean White Fish & Potato; www.ardengrange.com

Natural Instinct Natural Special Diet; www.naturalinstinct.com


Best dry complete food

Winner: Burns Original Adult and Senior

“The Burns Original Adult & Senior is, and has consistently remained, our best-selling product and it’s an honour to see it named Best Dry Complete Food. The Original Chicken was the first recipe we ever made back in 1993 and contains highly digestible ingredients, suitable for all dog breeds and ages. It’s great to see that it still remains popular after all these years!”

Veterinary surgeon and business owner John Burns MBE.


Highly commended: 

Forthglade Cold Pressed Natural Dry Dog Food; www.forthglade.com

Wilsons Pet Food Premium Cold Pressed Dog Food; www.wilsonspetfood.co.uk


Best wet food 

Winner: Forthglade Grain Free Complete Meals

“It’s fantastic to have won the award for the Best Wet Food again this year. Based in Devon, we’ve been making natural nutritious recipes for dogs for over 50 years. Our grain-free complete wet meals are packed with high quality ingredients, vitamins, and minerals. The wholesome recipes contain everything a dog needs to stay happy and healthy and are guaranteed to keep tails wagging! This award means so much as it’s voted for by the readers of Your Dog. Thanks for voting for us.”

David Cox, CEO of Forthglade.

Highly commended: 

Burns Wet Food Range; www.burnspet.co.uk

Vet's Kitchen Sensitive Care Lamb with Sweet Potato; www.vetskitchen.co.uk


Best raw food

Winner: Natures Menu

“We are thrilled to hear that we have been awarded Best Raw Pet Food. It is great to see the high praise for our product ranges formally recognised. We are motivated to produce the best quality pet food, and we do that based on feedback from our fantastic customers — using high-quality meats, fish, fruit, and veg helps make a positive difference to their pets well-being.”

Melanie Sainsbury, veterinary educator at Natures Menu. 


Highly commended: 

Natural Instinct; www.naturalinstinct.com

Wilsons Pet Food Core Raw Frozen Dog Food; www.wilsonspetfood.co.uk 


Best treats

Winner: Fish4Dogs Sea Jerky

“Fish4Dogs Sea Jerky Dental Treats are a range of natural, 100 per cent baked, fish skin treats, available in six shapes to suit all dog breeds and sizes.

“We are proud and humbled to win this award for our original Sea Jerky for the seventh time in the competition’s history. Sea Jerky was the foundation on which our business was founded, and we are delighted our customers still love it.”

Graham Smith, CEO of Fish4Pets Ltd.



Highly commended: 

Pooch and Mutt Turkey and Hemp Probiotic Meaty Treats; www.poochandmutt.co.uk

Hollings Sprats; www.hollings.co.uk


Best health product 

Winner: Forthglade Dental Sticks

“We’re thrilled to have won the award for Best Health Product with our popular plant-based dental sticks. Developed by vets and designed to support strong teeth, they also help remove tartar and plaque and freshen breath. Containing natural ingredients and bursting with goodness they are packed full of flavour too!”

David Cox, CEO of Forthglade.

Highly commended: 

Photizo Vetcare Light Therapy Device; www.photizo.net/za/photizo-vetcare

Fish4Dogs Salmon Oil; www.fish4dogs.com


Best interactive toy 

Winner: Nina Ottosson Challenge Slider

“We are delighted that UK dog lovers voted our Challenge Slider as the Best Interactive Toy! This is a fun and challenging puzzle that can be enjoyed by clever dogs of all sizes, and the pull-out tray makes it easy to fill with treats or food.”

Pet puzzle designer Nina Ottosson.


Highly commended: 

Nosework Activity Cube; www.petlondon.net/nosework-activity-cube

Zeus Fitness Toy Range; www.zeusfordogs.com


Best dog bed

Winner: Scruffs Ellen Donut Bed

“Scruffs® is delighted to win the award for Best Dog Bed for our Ellen Donut Bed. The Ellen Donut Bed is one of our most popular beds during the winter months, with its plush faux fur offering ultimate comfort and warmth for pets who like to curl up.” 

Stephen Wooder, Scruffs marketing manager.


Highly commended:

Tuffies Dog Beds; www.tuffies.co.uk

Content continues after advertisements

Sophie Allport Hedgehog Dog Bed; www.sophieallport.com


Best grooming product 

Winner: FURminator

“FURminator is pleased to have won the Your Dog product award again. Our unique total grooming system ensures dog owners have a quick and easy to follow grooming regime to use in the comfort of their own homes. The award-winning FURminator Undercoat deShedding Tool can reduce shedding by up to 90 per cent (when used for 10 – 20 minutes per week) and has been developed by professional groomers.”

Helen Blyde, head of marketing.


Highly commended:

Johnson's 2 in 1 Manuka Honey Shampoo and Conditioner; www.johnsons-vet.com

Dorwest Scent & Shine Shampoo; www.dorwest.com


Beat flea product (for pet) 

Winner: Frontline Plus

“At FRONTLINE® we’re dedicated to providing protective healthcare treatments that enhance the lives and well-being of pets. We’re incredibly proud that FRONTLINE PLUS® has been recognised as Best Flea Product (for pet) by the people who are the most important to us — the UK’s pet owners. Thank you!”

Katherine Holland, FRONTLINE® brand manager.


Highly commended:

Bob Martin Clear Plus Flea + Tick Spot-On; www.bobmartin.co.uk

Itch Flea; www.itchpet.com


Best flea product (for home)

Winner: Indorex Defence Household Flea Spray

“It’s an incredible achievement to have won this award 15 years in a row! We are delighted that the readers of Your Dog rely on Indorex® Defence to provide flea control in their homes.
Indorex® Defence is used to help prevent and treat household flea infestations. The unique formulation kills adult fleas on contact for up to two months and continues to protect your home from fleas and house dust mites for a full year!”
Claire Lewis, product manager Virbac UK.

Highly commended:
Frontline Homegard Household Flea Spray; www.uk.frontline.com

Bob Martin Clear Plus Home Flea Fogger; www.bobmartin.co.uk


Best worming product 

Winner: Drontal Tasty Bone

“We are overjoyed to hear that Drontal Tasty Bone has won Best Worming Product for dogs again in 2023. We continue to strive to deliver the best worming product to defeat worms every month of the year. Our beef flavoured and bone-shaped tablets are designed to help take the stress out of worming, making it more of a treat to worm your dog and combat common intestinal worms. We’re very pleased to hear they are giving lots of readers peace of mind by keeping these unwanted parasites away from our dogs and families.”

Donna Tomlinson, product manager at Vetoquinol UK Ltd.


Highly commended:

Bob Martin 3-in-1 Wormer Tablets for Dogs; www.bobmartin.co.uk

Beaphar One Dose Wormer; www.beaphar.co.uk


Best pet technology product

Winner: Zeus Drinking Fountains

“Pawsome news!

Thank you to everyone who voted for our Zeus drinking fountains for dogs. These are relatively new to the market and so it is great that they are already popular with dogs of all ages and breeds across the UK. They are the ideal products to have in your home to encourage your dogs to drink more and rehydrate their bodies, especially after their daily walks. Thanks to the three-stage filter filtration they provide your canine companion with fresh, clean water 24/7.”

Paul Trott, marketing manager Zeus.


Highly commended:

PetSafe Kibble Chase Roaming Treat Dispenser; www.petsafe.com/UK

Photizo Vetcare Light Therapy Device; www.photizo.net/za/photizo-vetcare


Best insurance 

Winner: Petplan

“We’re thrilled to have been awarded the Your Dog ‘Best Insurance’ award. Petplan has been helping keep the nation’s pets healthy for over 45 years, and our policies help pets get the best possible veterinary care, so it’s great that this has been recognised by the readers of Your Dog Magazine.” 
Hollie Smith, brand manager.


Highly commended:

The Insurance Emporium; www.theinsuranceemporium.co.uk

Animal Friends Pet Insurance; www.animalfriends.co.uk


Best online pet retailer

Winner: Zooplus

“Everyone at zooplus is delighted that customers continue to put their trust in us. As times get tougher, we understand that finding the best deals on the products you need for your beloved dogs is more important than ever and we are proud to be recognised for our commitment to providing outstanding service.”

 Daniel Coppin, managing director of zooplus UK.


Highly commended:

Viovet; www.viovet.co.uk

PetShop.co.uk; www.petshop.co.uk


Product you can’t live without

Winner: Dogmatic Headcollar

“Dogmatic are incredibly proud to have been voted ‘Product you can’t live without’ for a tenth time. We are so pleased to have been able to help fellow dog owners continue walking their dogs with the help of the Dogmatic Headcollar, and thanks to all of you who took the time to vote for us once again; it is very much appreciated.

“The Dogmatic offers a kind, comfortable solution to dogs pulling on the lead — products that are comfortable for your dog, work correctly, do not ride up or go near the eyes, and also look good!”

Zoe Lewsley, managing director of Dogmatic UK Ltd.

Highly commended:

Chuckit! Ultra Ball; www.chuckit-toys.co.uk

Ruff & Tumble Dog Drying Coat; www.ruffandtumbledogcoats.com