A clean-label nutritional supplement designed to support healthy weight, muscle and recovery
Ace Antlers, a well-established UK brand known for its naturally sourced antler chews and powdered antler supplements, has unveiled its newest development: a natural weight gainer designed specifically for dogs. Created to help support healthy weight increase, muscle condition, and appetite, the product offers a natural option for dogs who require additional nutritional input. With growing emphasis across the pet sector on high-quality, functional diets and long-term canine wellbeing, this launch represents a timely addition to the UK pet nutrition landscape.
Across the industry, dog owners and professionals are paying closer attention not just to what dogs eat, but how nutrition contributes to strength, vitality, and long-term health. One issue frequently overlooked is the role of muscle mass in overall wellbeing. As dogs age, their metabolism naturally slows and their bodies may begin to break down muscle tissue.
This gradual decline — known as sarcopenia — is similar to what humans experience. Beginning in middle age and progressing over time, it can result in reduced strength, lower mobility, and an increased risk of injury. For dogs, these changes are often compounded by decreased activity levels, illness, or limited calorie intake.
Muscle and weight loss can also occur in younger dogs, particularly those with high energy demands. Working and sporting dogs expend far more energy than typical companion pets, and without appropriate dietary support, they may struggle to maintain muscle condition. Similarly, dogs recovering from illness, injury, or veterinary procedures often lose both appetite and muscle tissue as their bodies divert energy towards healing.
Even stress, anxiety, or fussiness around food can lead to insufficient intake. In all of these circumstances, owners may find it challenging to maintain a healthy body weight and muscle structure — factors that directly influence energy, movement, performance, and overall quality of life.
Ace Antlers’ new weight gainer offers a natural, practical solution to these challenges. Responding to increased consumer demand for clean-label nutrition, the formula contains only four natural ingredients, with no artificial preservatives, fillers, or unnecessary additives. This simple composition makes it suitable for dogs with food intolerances, digestive sensitivities, or owners who prioritise ingredient transparency. The product has also been developed to encourage long-term appetite consistency, thanks to its venison-based flavour profile, which has been chosen to appeal even to selective eaters.
The weight gainer is suitable for a wide range of situations. Underweight dogs — whether due to genetics, stress, or previous neglect — can benefit from additional calories that support steady and controlled weight gain. Working dogs, active breeds, and high-energy pets can use the product to replace calories burned during intensive activity, helping to maintain stamina, strength, and muscle condition.
Dogs convalescing after surgery or illness may find their appetite reduced, and a formula that helps rebuild muscle and encourage calorie intake can be a useful addition to their recovery. Even healthy dogs experiencing temporary appetite changes can benefit from its easy-to-mix, nutrient-rich format.
Importantly, the product has been formulated to support gradual, natural weight improvement rather than aggressive bulking. The aim is not rapid size increase but balanced nourishment that promotes long-term health. This careful approach aligns with the brand’s commitment to natural feeding and the broader movement within canine nutrition towards whole ingredients and transparent sourcing.
“We set out to create a product that dog owners, retailers, and professionals could feel genuinely confident recommending — something natural, simple, and beneficial,” explained a representative from Ace Antlers.
For those in the trade, the launch presents several clear advantages:
• Helps support healthy weight gain and muscle preservation
• Ideal for dogs with sensitivities or limited ingredient diets
• Highly palatable venison flavour to assist with feeding consistency
• Four-ingredient formula that appeals to clean-label shoppers
• Powdered format that blends effortlessly with existing diets
These qualities make the product a strong choice for independent pet businesses, canine specialists, behaviourists, grooming salons, and veterinary professionals looking to expand their natural health ranges. It also complements Ace Antlers’ wider product offering, supporting the company’s ongoing mission to provide functional, species-appropriate nutrition for dogs of all ages and lifestyles.
The launch reflects a broader trend in canine wellness, as owners increasingly view weight management, muscle condition, and nutritional support as essential components of long-term health. Maintaining a strong, lean body structure can help dogs remain active into later life, reduce strain on joints, and improve overall resilience. For senior dogs in particular, supporting muscle mass can play a crucial role in preventing frailty, aiding mobility, and preserving independence for longer.
Ace Antlers’ natural weight gainer adds another dimension to the brand’s expanding portfolio, offering a solution designed to help dogs thrive physically, mentally, and nutritionally. By focusing on gentle, sustainable support for weight and muscle, the product aims to improve daily comfort, activity levels, and overall wellbeing in a meaningful way.
The new natural weight gainer is available now directly from Ace Antlers’ official website:
https://aceantlers.com/products/weight-gainer-for-dogs