Dog returns from the dead in anti-drugs film |
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The campaign advertisements, with a voiceover by Peep Show comedian David Mitchell, are
targeted at 15- to 18-year-olds to make them more aware of the risks
and harms of cocaine use.
They highlight the addiction, heart attacks, personality changes, fear and violence involved in the process. Sarah Graham, spokeswoman for the government drugs information service Frank said: "No animals were hurt in the creation of this ad - unlike in the cocaine trade. "Some young people may perceive cocaine to be a harmless party drug but they don't realise the destruction it causes. "Users can suffer serious harm to their mental and physical health, while the cocaine supply chain also harms people and the environment." |
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